avatar for Amy Bucher, PhD

Amy Bucher, PhD

VP, Behavior Change Design
Mad*Pow’s Behavior Change Design Director, Amy has always been fascinated with how things (and especially people) work. Her interest drove her choice to become a psychologist and why she came to apply psychology to behavior change design.

Before coming to Mad*Pow, Amy worked at CVS Health, Johnson & Johnson Health and Wellness Solutions (formerly Wellness & Prevention, formerly HealthMedia), and Big Communications. Amy has her Ph.D. and M.A from the University of Michigan, Ann Arbor, and her A.B. from Harvard University.

Amy believes behavior change needs to be a part of the entire design process, not just an input (user research) or an output (outcomes research). She sees amazing opportunity to leverage technology and design to help people shape their own worlds so they can be their happiest and healthiest. Any project that lets her live in the moment where user insights and the design of a product or intervention meet makes her very happy.

When she’s not designing motivating interventions to help people live healthier and happier lives, she’s knocking 150 books off her reading list per year, training for her next race, and working on seeing the world one trip at a time.

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