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Tuesday, April 14
 

7:00am

8:00am

Workshop: Motivational Technology: Applying Self-Determination Theory To Digital Health (Workshop Ticket Required)
It’s no secret that the success of digital health initiatives ultimately depends on end-user adoption, motivation, and engagement. Framed as a behavior change challenge – outcomes require action and action requires motivation. While nudges, hooks, and triggers can remind someone to take an action, they rarely provide the grist needed for high-quality, durable motivation and sustained change. This workshop will explore how to apply principles and techniques from Self-Determination Theory (SDT) – one of the leading theories of human motivation – to the design of digital health programs and applications. In doing so, participants will acquire the insights and methods to help create engagement, lasting change, and improved long-term health outcomes.

Specifically, participants will…
  • Gain a deep understanding of the science of motivation and how it affects digital engagement and health behaviors.
  • Learn how to translate theory into practice by:
    • Identifying the core components of Self-Determination Theory and SDT-based interventions.
    • Assessing exiting digital interventions for motivation enhancing or thwarting content and functionality.
    • Applying Motivation and Behavior Change Techniques (MBCTs) to the design of digital health applications.
    • Optimizing motivational support for product or service adoption; initiation and maintenance of behavioral change; relapse prevention and re-engagement.
  • Co-design a digital health intervention to deliver a “needs satisfying experience” that promotes value for important health behaviors, provides meaningful goals and feedback, fosters social support and connectedness, and improves motivation for health behavior change.

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP, Behavior Change Design, Mad*Pow
A designer and researcher, Dustin founded the Behavior Change Design practice and methodology at Mad*Pow. Over the past decade, he’s designed and implemented a number of high-profile digital health interventions reaching millions of end-users and improving access, costs, and most... Read More →

Tuesday April 14, 2020 8:00am - 12:00pm
Room 1

8:00am

Workshop: Unthinking Design Thinking: An Adaptive Approach to Inclusive Problem-Solving in an Era of Rapid Change (Workshop Ticket Required)
Design Thinking has been widely embraced as the process de rigueur for teams looking to create value and improve health outcomes through creative and collaborative problem-solving. In the context of corporate innovation, Design Thinking provides what businesses and leaders crave most: a more-or-less standardized, predictable, and repeatable process for generating insight and developing new ideas. The challenge that arises is this: by focusing on Design Thinking as an executable process, teams quickly lose sight of the more important matter of how they show up -- individually and collectively -- within the process to challenge assumptions, identify limiting beliefs, build trust-based relationships, and embrace change.
 
This transformational workshop will explore the tension between "doing" and "being" within the Design Thinking process, equipping participants with the knowledge and skills for adaptive and collaborative problem-solving in this scary era of unprecedented change and uncertainty.

Speakers
avatar for David Franke

David Franke

Client Experience Director, Mad*Pow
Winner of the 2017 CX Innovation Award for his work to co-create the medical imaging clinic of the future, David has 20 years of experience helping many of the world’s most reputable companies work through their “knottiest” brand and business problems – from facilitating agile... Read More →


Tuesday April 14, 2020 8:00am - 12:00pm
Room 2

8:00am

Workshop: Writing For Health Literacy (Workshop Ticket Required)
We live in an era when healthcare is getting more complex, not less. Health literacy is low. This is due to a combination of the complexity of the system, the complexity of the human body, and the state many people are in when they come to us. Patients and their families and friends are stressed and scared, and this is when they most need us. They need to use our websites, read our articles, and interact with our devices quickly and easily. Without our help they may pay higher costs, miss appointments, or even misuse prescriptions.
 
It's up to us to as healthcare and content professionals to bridge the gap. Our work can educate and guide. We can even improve relations between patients and providers.
 
In this session we will: 
  • look at examples of how health communication can be done well digitally
  • use methodologies and tools that improve health literacy in the digital sphere
  • practice creating readable, understandable, valuable content that improves patient health and well-being

Speakers
avatar for Marli Mesibov

Marli Mesibov

VP, Content Strategy, Mad*Pow
Marli Mesibov is the VP of Content Strategy at the digital UX agency Mad*Pow. Her work spans strategy and experiences across industries, with a particular interest in healthcare, finance, and education. She is a frequent conference speaker, a former editor of the UX publication UX... Read More →
avatar for Rick Allen

Rick Allen

Director, Content Strategy, Mad*Pow
Rick may not have education in his blood, but it sure overflows his background. Not just his BFA and MA from Emerson College, it’s his work history in Content at Babson College, Boston College, and Emerson College. Now, after supporting Mad*Pow through the content strategy consultancy... Read More →


Tuesday April 14, 2020 8:00am - 12:00pm
Room 1

9:00am

Leadership Forum (Invitation Only)
Moderators
avatar for Adam Connor

Adam Connor

VP, Design Transformation, Mad*Pow
Adam Connor, most recognizable by his magnificent beard, is a designer, author and illustrator based in Western Massachusetts. As VP of Design Transformation at Mad*Pow, Adam helps create positive change by addressing the relationships that people have with one another to foster more... Read More →

Tuesday April 14, 2020 9:00am - 12:00pm
Room 3

12:00pm

1:00pm

Opening Address
Speakers
avatar for Amy Heymans

Amy Heymans

Founder & CXO, Mad*Pow


Tuesday April 14, 2020 1:00pm - 1:20pm
Main Ballroom

1:20pm

Keynote: Designing A Culture Where All Bodies Belong
We all want to belong, to know that who we are matters. Belonging is a basic biological need, with threats to our social connections registering in our brains in much the same way we experience physical pain, lighting up the same structures and circuitry.

It’s hard to feel like you belong in a culture that is hostile to your existence. There are so many ways to not feel as if you belong, whether you’re not white enough, young enough, rich enough - or thin enough. Larger people experience this unbelonging unrelentingly, as if their sexuality, intelligence, and moral character are erased or demeaned with every body check they are subjected to. The experience is nuanced as other identities intersect; Black women taking up space, for example, marked by the “angry Black woman” trope, or economically disadvantaged people labelled lazy or undisciplined. Stigma and discrimination against larger people are heightened by damaging and wrong-minded health narratives and within the healthcare community.
  • How do we change the conversations around weight?
  • How do we create safe space, where all feel seen, valued, and respected for who they are?
  • How do we heal from a culture of othering?
Whether you’re a “person of size” or know someone who is (hint: this means you!), you’ll get valuable insight from this provocative talk.  Linda Bacon weaves together story and science, answering these questions and more and setting the tone for the “radical belonging” we all hope to foster and experience.

Speakers
avatar for Lindo Bacon, PhD

Lindo Bacon, PhD

Author
Lindo Bacon, PhD, is a scientist, author, and speaker with three graduate degrees in weight-related science, including a doctorate in physiology and Masters’ degrees in psychology and exercise metabolism. A former professor and researcher, for almost two decades Dr. Bacon taught... Read More →


Tuesday April 14, 2020 1:20pm - 1:40pm
Main Ballroom

1:40pm

Keynote: Committing to Our Mental Health at Work: Inclusion in an Era of Isolation
In this personal talk, Nedret discusses what she learned about empathy and team dynamics when she committed herself to a Partial Hospitalization Program for depression and anxiety. Empathy is a tool we use when creating products, services and experiences. It’s how we humanize design — how we understand what problem we’re trying to solve for those we design for. But what if we use empathy as a tool to connect with our teammates and create inclusion at work? Nedret will walk through a project team experience that mirrored aspects of her program and invite you to think of ways you can increase the empathy you feel for your teammates.

Speakers
avatar for Nedret Sahin

Nedret Sahin

Senior Experience Designer, Mad*Pow
For Nedret, humans are the best part of human-centered design. Her fascination with those on the other side of the screen led her to user experience design, a perfect fit for her endless curiosity and desire to learn.Nedret comes to Mad*Pow with a B.S. in Marketing, Information Design... Read More →


Tuesday April 14, 2020 1:40pm - 1:50pm
Main Ballroom

1:50pm

Announcement: Design Challenge
Overview of the winning solutions of the 2019 HXD-launched  RWJF Design Challenge, Bringing Health into Everyday Life
 
Prize Winner 1: Address a target behavior at the systems level
Team Members: Bella Steiner, MBA, MPH, Sarah Weng, MBA, MPH, and Sarah Graf, MBA
Their solution, Culdesac, is a community-based urban midrise apartment living concept. Culdesac uses people-centered design and technology to promote a living experience that facilitates quality social connection and combats loneliness, which contribute to overall health and wellbeing. Culdesac redesigns the urban mid-rise building experience by creating opportunities for regular organic interactions between neighbors, designing living spaces that adjust to residents’ lifestyles and life cycle needs, and promoting intergenerationality.
 
Prize Winner 2: Reimagine a system or space
Team Members: Deirdre Nichonaill, Estefania Ciliotta, and Houjiang Liu
 
Their solution, Smooth Commuting, is a plan to redesign the Boston commuter rail system in order to mitigate the negative health effects of long, unpleasant commutes. They target “extreme commuters,” whose one-way commute takes 90 minutes or more. These extreme commuters are most vulnerable to the negative health effects of extended commutes, including high stress levels that impact mood, productivity, and overall health3. They lack the time to relax, exercise, and enjoy quality time with loved ones, and their sleep schedules and eating habits suffer as a result.

Tuesday April 14, 2020 1:50pm - 2:00pm
Main Ballroom

2:00pm

Energy Break
Tuesday April 14, 2020 2:00pm - 2:20pm
Main Ballroom Lobby

2:20pm

Patient Experience: Bringing Online Scheduling To Life
Track Description
During the Patient Experience track we will look at modern methodology, technology and techniques to better understand the patient perspective. How might we capture, measure, and communicate existing patient experiences such that they stimulate innovation and change? What are the right methods to truly empathize with patients in context? We will discuss the elements that are crucial for customized experiences that resonate as successful solutions.

Chris & Nicole's Talk Description
Digitizing the scheduling experience has been a challenging puzzle to solve. To understand why, it helps to look at the deeper dynamics behind the seemingly simple act of making an appointment. Scheduling plays a key role in the doctor-patient dynamic – but for very different reasons. For doctors, booking appointments involve a delicate dance of maximizing staff productivity, seeing as many revenue-generating patients as possible, avoiding long wait times and, of course, giving each patient the quality care and attention that they deserve. The patient, on the other hand, has their own set of challenges to consider when scheduling care. These may include finding the time to actually book an appointment, selecting a highly-rated provider who takes their insurance, concerns about a high deductible or potential bills. And all of this may have to be done while the patient is dealing with an illness or not feeling well. On the technical side of things, legacy systems, operational concerns, variations between service lines, and medical jargon only add to the puzzle. How does a healthcare system factor in all of these challenges to create a seamless front-facing user experience that is empathetic to the needs of both care providers and patients? In this session we’ll review the journey of online scheduling at Northwell Health so far. What we tried, what worked, what didn’t work, and why user testing became the most critical piece of them all.

Moderators
avatar for Emily Treat

Emily Treat

Experience Strategy Director, Mad*Pow
Emily has been designing interactive games for a range of publishers for more than a decade, including executive producing the Half the Sky Movement games portfolio, which included a 33-part Facebook game, three Java phone games, and a series of 20 mobile game apps. Oh, that was among... Read More →

Speakers
avatar for Nicole Cosentino

Nicole Cosentino

Senior User Experience Designer, Northwell Health
Nicole Cosentino is a Senior User Experience Designer at Northwell Health. Although relatively new to the healthcare industry, Nicole’s background in entertainment media shaped her passion for user-centered design. These days, she’s embedded in Northwell’s Digital Patient Experience... Read More →
avatar for Christopher Glynn

Christopher Glynn

Product Owner, Northwell Health
As a product manager at Northwell Health, Chris overseas the development of tools to make patient care accessible to anyone, from anywhere, at any time, instantly. With extensive experience in the hospital and health care industry, he has a keen eye for the cumbersome care-related... Read More →


Tuesday April 14, 2020 2:20pm - 3:00pm
Room 1

2:20pm

The Intersection Of Health & Finance: Innovation In Medicare
Health and finance are more and more interconnected. Medical expenses are the number one reason for bankruptcy in the US and health is noted as the highest expense in retirement. We know that over half of Americans can’t afford a $400 emergency and yet more and more consumers have high deductible health plans which require more cash out of their pocket than before. The lack of transparency in the system can lead people to be unaware of expenses coming their way, not understand the bills when they come, and not understand their plan and their ultimate financial responsibility. This can lead people to fund medical debt on credit cards and even avoid treatment because they can’t afford the expense. Financial products like HSAs are designed to support consumers in planning for and affording health expenses and can even reduce their taxable income and provide a long-term savings and investment vehicle, but many people are not aware or do not use them as they are designed. In addition, the stress associated with financial volatility can add to an individual’s stress and can actually cause or exacerbate the health problems they face.

Moderators
avatar for Amy Heymans

Amy Heymans

Founder & CXO, Mad*Pow

Speakers
avatar for Pam Nyberg

Pam Nyberg

Director, Human-Centered Design, Humana
Pam Nyberg is the Director of Human-Centered Design at Humana, a Fortune 100 Health and Wellness company. She’s responsible for leading the company in the design of end-to-end experiences for customers and the people who support them. Her team’s outputs have included the development... Read More →
avatar for Melanie Penney

Melanie Penney

Customer Experience Design Researcher, Premera Blue Cross
Melanie Penney serves the Information Technology (IT) teams at Premera Blue Cross as a Customer Experience Design Researcher. Coming from a behavioral health background, Melanie went on to earn her Masters in Human Centered Design and Engineering at the University of Washington. Her... Read More →
avatar for Darci Brown

Darci Brown

Design Strategist, Customer Experience, Premera Blue Cross
Darci Brown is a Customer Experience Design Strategist at Premera Blue Cross in the Seattle, WA area. Darci has over two decades of experience in the healthcare field and has a passion for identifying with the patient. She focuses on the patient journey in healthcare from selecting... Read More →
avatar for Jessica M Weeden

Jessica M Weeden

Digital Services Expert, U.S. Digital Service
Jessica Weeden is a service designer with the U.S. Digital Service working with the Department of Health and Human Services. She is currently leading design efforts as CMS modernizes the Medicare claims processing systems supporting 40 million beneficiaries. Previously, she led the... Read More →


Tuesday April 14, 2020 2:20pm - 3:10pm
Room 2

2:20pm

Innovation In Life Sciences: How Are Organizations Doing This
Digital Health, and specifically digital therapeutics, are two of the hottest topics in life sciences innovation today. Can these technologies truly deliver on the opportunity to support the consumerization of health, facilitate a shift in focus to wellness, and drive more measurable, meaningful outcomes? Or are do they widen the divide in accessibility to healthcare, increase the burden on providers, and create an undue risk of patient health data exposure? Join us to hear from innovative companies within the space who are creating products and services that deliver on the promise of digital health and a lively discussion about best design practices to support this.  

Tuesday April 14, 2020 2:20pm - 3:15pm
Room 3

3:00pm

Patient Experience: Designing For Shared Decision-Making
Track Description
During the Patient Experience track we will look at modern methodology, technology and techniques to better understand the patient perspective. How might we capture, measure, and communicate existing patient experiences such that they stimulate innovation and change? What are the right methods to truly empathize with patients in context? We will discuss the elements that are crucial for customized experiences that resonate as successful solutions.

Nancis Talk Description
Patients and loved ones are often tasked with making difficult decisions regarding their care without thorough knowledge of what those decisions mean or what their alternatives may be, potentially having a negative impact on both their care and their experience with that health system.

Moderators
avatar for Emily Treat

Emily Treat

Experience Strategy Director, Mad*Pow
Emily has been designing interactive games for a range of publishers for more than a decade, including executive producing the Half the Sky Movement games portfolio, which included a 33-part Facebook game, three Java phone games, and a series of 20 mobile game apps. Oh, that was among... Read More →

Speakers
avatar for Nanci Gonzalez

Nanci Gonzalez

Design Researcher, DICE Group at Thomas Jefferson University Hospital
Nanci Gonzalez is design researcher at the Digital Innovation and Consumer Experience (DICE) Group at Thomas Jefferson University Hospital. As part of the Design Research and Process Design team, Nanci collaborates with other researchers, designers, developers, physicians, and hospital... Read More →


Tuesday April 14, 2020 3:00pm - 3:30pm
Room 1

3:15pm

The Intersection Of Health & Finance: Helping Consumers Understand & Manager Their Healthcare Spending
Health and finance are more and more interconnected. Medical expenses are the number one reason for bankruptcy in the US and health is noted as the highest expense in retirement. We know that over half of Americans can’t afford a $400 emergency and yet more and more consumers have high deductible health plans which require more cash out of their pocket than before. The lack of transparency in the system can lead people to be unaware of expenses coming their way, not understand the bills when they come, and not understand their plan and their ultimate financial responsibility. This can lead people to fund medical debt on credit cards and even avoid treatment because they can’t afford the expense. Financial products like HSAs are designed to support consumers in planning for and affording health expenses and can even reduce their taxable income and provide a long-term savings and investment vehicle, but many people are not aware or do not use them as they are designed. In addition, the stress associated with financial volatility can add to an individual’s stress and can actually cause or exacerbate the health problems they face.

Moderators
avatar for Amy Heymans

Amy Heymans

Founder & CXO, Mad*Pow

Speakers
avatar for Christianne Johnson

Christianne Johnson

Manager, User Experience, UPMC Health Plan
Christianne's diverse and varied background in healthcare well positions her to understand and solve big problems with a unique perspective. By combining human-centered design methods with her experience in health behavior change interventions, population health, and social change... Read More →
avatar for Renee Thomas

Renee Thomas

Senior User Experience Reserch, UPMC Health Plan
As a User Experience Researcher on the Consumer Innovation team at UPMC Heath Plan, I spend most of my days in the qualitative world to better understand the needs and expectations of health plan members in the digital space of mobile apps and portals.
avatar for Rachel Alberico

Rachel Alberico

Senior Experience Designer, UPMC Health Plan
Rachel is a UX Designer at UPMC Health Plan located in Pittsburgh, PA. A member of the Consumer Innovation team, Rachel is focused on improving digital product experiences to help members better understand, navigate, and manage their care and insurance plans. Outside of work, she... Read More →
avatar for Sarah Gordon

Sarah Gordon

Chief Market Development Officer, Financial Health Network
As Chief Market Development Officer, Sarah Gordon leads the development and ongoing evolution of the Financial Health Network’s organizational strategy. In this role, she also focuses on making sure we hold ourselves accountable to the mission by rigorously measuring our impact... Read More →


Tuesday April 14, 2020 3:15pm - 4:00pm
Room 2

3:20pm

Innovation In Life Sciences Panel: Design Practices To Best Support The Promise Of Digital Health
Digital Health, and specifically digital therapeutics, are two of the hottest topics in life sciences innovation today. Can these technologies truly deliver on the opportunity to support the consumerization of health, facilitate a shift in focus to wellness, and drive more measurable, meaningful outcomes? Or are do they widen the divide in accessibility to healthcare, increase the burden on providers, and create an undue risk of patient health data exposure? Join us to hear from innovative companies within the space who are creating products and services that deliver on the promise of digital health and a lively discussion about best design practices to support this.  

Tuesday April 14, 2020 3:20pm - 4:00pm
Room 3

3:30pm

Patient Experience: Achieving Care Integration For Children With Medical Complexity
Track Description
During the Patient Experience track we will look at modern methodology, technology and techniques to better understand the patient perspective. How might we capture, measure, and communicate existing patient experiences such that they stimulate innovation and change? What are the right methods to truly empathize with patients in context? We will discuss the elements that are crucial for customized experiences that resonate as successful solutions.

Denise and Chucks Talk Description
Health care delivery for children with medical complexity (CMC) remains fragmented, limiting the potential to achieve optimal health and developmental outcomes. Coordinating services is an essential part of their care but too often falls on their families to provide. The system is stressful, unpredictable, and not easily navigated. Care coordination efforts for CMC often are housed in a single organization, resulting in a persistence of unmet family needs. Social determinants of health must be included to support the overall health and wellbeing of the child and family.

Moderators
avatar for Emily Treat

Emily Treat

Experience Strategy Director, Mad*Pow
Emily has been designing interactive games for a range of publishers for more than a decade, including executive producing the Half the Sky Movement games portfolio, which included a 33-part Facebook game, three Java phone games, and a series of 20 mobile game apps. Oh, that was among... Read More →

Speakers
avatar for Denise C. Tahara

Denise C. Tahara

Division Director & Associate Professor, New York Medical College School of Health Sciences & Practice
Dr. Denise Tahara is the Health Policy and Management Division Director and an Associate Professor in the Department of Public Health at New York Medical College (NYMC). In addition to her teaching, she is responsible for advising, and curriculum development and management. Since... Read More →
avatar for Chuck Rudd

Chuck Rudd

Strategy Designer, Independent Consultant
Chuck Ruud, MPS is a Strategy Designer specializing in business strategy and product innovation. He works with his clients to develop ideas and bring them to fully realized products and businesses. He does this by developing an understanding and empathy for the people who use their... Read More →


Tuesday April 14, 2020 3:30pm - 4:00pm
Room 1

4:00pm

Energy Break
Tuesday April 14, 2020 4:00pm - 4:20pm
Main Ballroom Lobby

4:20pm

Keynote
Speakers
avatar for Rushika Fernandopulle

Rushika Fernandopulle

CEO, Iora Health
Rushika Fernandopulle is a practicing physician and co-founder and CEO of Iora Health, a venture backed, national de-novo primary care group based in Boston MA. He was the first Executive Director of the Harvard Interfaculty Program for Health Systems Improvement, and Managing Director... Read More →


Tuesday April 14, 2020 4:20pm - 4:40pm
Main Ballroom

4:40pm

Keynote: For the Love of Technology: How Digital Design Can Support Relatedness Needs
People don’t always need another human being to experience a sense of connection. The deep emotional bonds many people have with their pets proves this. It’s also possible for people to feel that sense of connection in the context of behavior change without having direct relationships with others. By building your product in a way that mimics some of the characteristics of a person-to-person relationship, you can make it possible for your users to feel connected to it. It is possible to coax people to fall at least a little bit in love with your products.With the right design elements, your users might embark on a meaningful bond with your technology, where they feel engaged in an ongoing, two-way relationship with an entity that understands something important about them, yet is recognizably non-human. This is a true emotional attachment that supplies at least some of the benefits of a human-to-human relationship, tapping the basic psychological need of relatedness. This type of connection can help your users engage more deeply and for a longer period of time with your product. And that should ultimately help them get closer to their behavior change goals.

Speakers
avatar for Amy Bucher, PhD

Amy Bucher, PhD

VP, Behavior Change Design, Mad*Pow
Mad*Pow’s Behavior Change Design Director, Amy has always been fascinated with how things (and especially people) work. Her interest drove her choice to become a psychologist and why she came to apply psychology to behavior change design.Before coming to Mad*Pow, Amy worked at CVS... Read More →


Tuesday April 14, 2020 4:40pm - 4:55pm
Main Ballroom

4:55pm

Interactive Keynote
Speakers
avatar for Amy Bucher, PhD

Amy Bucher, PhD

VP, Behavior Change Design, Mad*Pow
Mad*Pow’s Behavior Change Design Director, Amy has always been fascinated with how things (and especially people) work. Her interest drove her choice to become a psychologist and why she came to apply psychology to behavior change design.Before coming to Mad*Pow, Amy worked at CVS... Read More →


Tuesday April 14, 2020 4:55pm - 5:05pm
Main Ballroom

5:05pm

Keynote: My Dearest Boobs...
This is an ode to my boobs, my body and my new quilted life.  This is a personal patient experience exploration.
 
My patient journey began in 2014 when I received the call from the genetic counselor informing me that my BRCA test was positive.  In response to this news I formulated a plan. For the last 5+ years I have made life decisions, including pregnancy, child birth, a hysterectomy, oophorectomy, bariatric surgery and a double mastectomy with diep flap reconstruction.
 
On October 29, 2019 I rented out a hotel suite to party with my boobs one last time.  On November 27, 2019 I underwent a double mastectomy and diep flap reconstruction. I am on the road to recovery.  With more surgeries looming I have a quiet voice in the back of my head…  Wondering if my decisions were the right ones. 
 
Hear about my experience and gaps that I wished were filled.

Speakers
avatar for Brenna Monahan

Brenna Monahan

Patient Experience Consultant, OHSU
Former practice manager and current patient experience consultant. Lover of laughs and hypothetical construct conversations. Devoted to inquisitive exploration of self and others. Mother of Edith. Queer. Creator of space and fun. Lipstick wearer and hair player. Quilted body embracer... Read More →


Tuesday April 14, 2020 5:05pm - 5:25pm
Main Ballroom

5:25pm

Day 1 Closing Remarks
Speakers
avatar for Kathryn Hautanen

Kathryn Hautanen

Director, Center for Health Experience Design, Mad*Pow


Tuesday April 14, 2020 5:25pm - 5:30pm
Main Ballroom

5:30pm

Cocktail Reception
Tuesday April 14, 2020 5:30pm - 7:00pm
Main Ballroom Lobby
 
Wednesday, April 15
 

7:30am

Center For Health Experience Design Breakfast
True system-level change can only happen by us working together. The Center was developed to connect those passionate individuals and organizations that are committed to transforming the health system. Come and meet Center members and find ways to work together to make real change happen.
Not a member yet? Join us to learn more about the benefits of membership.

About the Center
The Center for Health Experience Design is a community of changemakers who take a collaborative approach to improving health and humanizing the health system. Today, health organizations are facing complex problems that can’t be solved in isolation. Collaboration is the most effective path toward bridging gaps, breaking down silos, addressing unmet needs and solving the toughest health challenges. It was with this vision in mind that Mad*Pow created the Center for Health Experience Design, to provide a place for organizations to connect based on interests, generate a more comprehensive understanding of the problem space and collaborate around solutions.]

Interested in attending? Let us know you are coming!

Wednesday April 15, 2020 7:30am - 8:30am
Room 3

8:30am

Breakfast & Registration
Wednesday April 15, 2020 8:30am - 9:00am
Main Ballroom Lobby

9:00am

Day 2 Opening Address
Speakers
avatar for Kathryn Hautanen

Kathryn Hautanen

Director, Center for Health Experience Design, Mad*Pow


Wednesday April 15, 2020 9:00am - 9:10am
Main Ballroom

9:10am

Keynote: The Same Only Scarier: Cancer Care and the LGBT Community.
Cancer may not discriminate, but the healthcare system providing the care often does. Part of learning to become sensitive to patients with diverse needs must include training to recognize the unique impact of cancer on LGBT identities, sexuality, and families of choice.  When LGBT persons believe they have to choose between good medical treatment and social acceptance, many choose to hide their gender identity and sexual orientation from their providers, compromising the quality of their care. On the other hand, those who feel safe bringing their whole authentic selves into care have better health outcomes.

Speakers
avatar for Liz Margolies

Liz Margolies

Founder & Executive Director, National LGBT Cancer Network
Liz Margolies, LCSW, founder and executive director of the National LGBT Cancer Network, has served the LGBT community for over 40 years as a psychotherapist, political activist and volunteer. Based in NYC, the Network is the first and only national program addressing the needs of... Read More →


Wednesday April 15, 2020 9:10am - 9:30am
Main Ballroom

9:30am

Keynote: Digital Health And Pharmaceutical Collaborations; Closing The Care Gap
As patient care moves closer to home, innovative opportunities arise to support patients in their day-to-day lives. Pharmaceutical companies are exploring digital health services that can be offered in tandem to their therapeutics. These additional services increase physician adoption, increase access to additional healthcare services, and provide support in between visits. Learn how Nutrimedy, a digital health solution that improves access to remote clinical nutrition care, transformed their care delivery model to support patients and care teams in collaboration with pharmaceutical partners.

Speakers
avatar for Karolina Starczak

Karolina Starczak

CEO, Nutrimedy
Karolina Starczak is the CEO and Co-Founder of Nutrimedy, a digital health solution focused on transforming the care delivery model for clinical nutrition. As a registered and licensed dietitian, Karolina incorporates her multidimensional background in healthcare to uncover innovative... Read More →


Wednesday April 15, 2020 9:30am - 9:35am
Main Ballroom

9:35am

Keynote Panel: Improving The Caregiver Experience
Moderators
avatar for Kathryn Hautanen

Kathryn Hautanen

Director, Center for Health Experience Design, Mad*Pow

Wednesday April 15, 2020 9:35am - 10:00am
Main Ballroom

10:00am

Announcement: Lunch and Learn
Wednesday April 15, 2020 10:00am - 10:10am
Main Ballroom

10:10am

Energy Break
Wednesday April 15, 2020 10:10am - 10:30am
Main Ballroom Lobby

10:30am

Designing For Public Health: Design and Dignity: Reducing The Stigma of STD’s With High-Quality Architecture
Track Description:
Behavior change interventions can vary depending on the audience, infrastructure, budget, and goals. Behavior change theories explain what influences behavior and behavior change models describe the process of successful behavior change. In this session, we will look at behavior change interventions within the context of public health and health communications. Drawing on John Snow, Inc.’s (JSI) work in public health, discussions will include public health interventions at the national, state, and local levels. The session will include an overview of behavior change theories, frameworks, models, and their implementation and outcomes, and will end with a presentation on a human-centered design approach to solving a public health issue.

Andrews Talk Description
Combating HIV/AIDS and other STD’s continues to be a significant issue, particularly in underserved urban communities. There are many factors that can inhibit people from seeking sexual health testing, treatment, and counseling. Among these can be poorly designed clinics that are unwelcoming and undignified.

Speakers
avatar for Andrew Miller

Andrew Miller

Associate Partner, Stephen Yablon Architecture
Andrew Miller has extensive experience in a broad range of projects for health care, non-profit, public, commercial, and residential clients. Mr. Miller has been responsible for a wide range of health care projects at SYA including Planned Parenthood Queens (winner of an AIA National... Read More →


Wednesday April 15, 2020 10:30am - 11:10am
Room 3

10:30am

Scaling Design & Innovation Practices: A Shared Language: What Your Organization Needs To Scale Innovation
Track Description
How can organizations overcome the hurdles of building design and innovation practices? By now, many of us are familiar with the “big ideas” of making design and innovation work: collaboration, co-creation, empathy, iteration, and more.But bringing these ideas into our organizations and infusing them into our work in a way that is sustainable, repeatable and scalable has been a challenge. Hurdles of time, participation, resources, understanding, and risk/change-aversion often hinder our attempts.In our Scaling Design & Innovation Practices track at HXD 2020 we’ll share first-hand stories of the successes, challenges, and practical take-aways that teams have encountered as they’ve worked to overcome these challenges to strengthen and scale their practices.

Preethi and Bobbys Talk Description
Healthcare is hard, and we regularly tackle big problems. Often times, Design Thinking is presented as the silver bullet to jumpstart an organization’s capacity for innovation. Unfortunately, embracing change is never that easy. Design Thinking is a framework that must be paired with design doing -- and not just by a group of people in a workshop setting. It must be integrated into the ethos of an organization to be sustainable.

At One Medical, everyone from our CEO to our technologists and admins, share a common lexicon to scale and sustain innovative practices across the organization. We root ourselves in CI-CARE, a communication framework pioneered by our CEO Amir Ruben, problem-solve and pilot initiatives through LEAN methodologies, and leverage design thinking to build cross-functional partnership.

In this talk, you’ll learn how to build investment in innovative practices from the top down and bottom up, understand how to motivate teams to develop a joint ownership of initiatives, and build tools to successfully disseminate best practices across the organization. We’ll share how our office managers lead daily office huddles to empower teams, team members update visual walls daily to transparently reflect performance stats, our Performance Innovation team leads cross-functional improvement events, and everyone from our CEO to our technologists regularly shadow at our offices to learn how processes and technologies are performing out in the field. At a strategic level, we’ll share how shifting from independent roadmaps to a tight cross-functional ‘triad’ of Technology, Operations and Clinical teams keeps us aligned across initiatives, and how Innovation is rooted in an ethos of continuous feedback and improvement.

Moderators
avatar for Adam Connor

Adam Connor

VP, Design Transformation, Mad*Pow
Adam Connor, most recognizable by his magnificent beard, is a designer, author and illustrator based in Western Massachusetts. As VP of Design Transformation at Mad*Pow, Adam helps create positive change by addressing the relationships that people have with one another to foster more... Read More →

Speakers
avatar for Preethi Raju

Preethi Raju

Senior Product Designer, One Medical
Preethi Raju is a Sr. Product Designer at One Medical where she leads the effort to rethink healthcare and create a world-class patient experience. She loves working with teams to design simple products that raise the standard, and even create some joy in the world. Preethi teaches... Read More →
avatar for Bobby Caplin

Bobby Caplin

Senior Product Manager, One Medical
Bobby Caplin is a Sr. Product Manager at One Medical where he leads the effort to reimagine how patients access health care. He is driven by the opportunity to solve big problems and believes success comes by creating strong working relationships and a devotion to elevating the customer... Read More →


Wednesday April 15, 2020 10:30am - 11:10am
Room 2

10:30am

Wellness & Prevention: What Is Moral Burnout And How do We Treat And Prevent It
Jeannettes Talk Description
With the goal of helping people, physicians enter the profession to abide by the Hippocratic Oath to put patient needs above all else. What happens to them internally when they cannot keep this oath? What happens when they are faced with decisions that rock their values? This speech will provide definitions and the differences between burnout and moral injury. In order to empower the audience, Jeannette will provide the audience with tools on how to move forward with changing healthcare, so that those who took the oath to heal, can focus on their patients with a clear conscious. Values are the deepest level of any company's culture. One way to increase and offer superior patient care, is to assess the personal and organizational values of a company. This speech will also address the values of the health care organization as a whole. An organization is only as good as the employees who lead and work for the company. The audience will be supplied with information and tools on how to move forward.

Moderators
avatar for Amy Heymans

Amy Heymans

Founder & CXO, Mad*Pow

Speakers
avatar for Jeannette Paxia

Jeannette Paxia

Transformation Speaker & Coach, Pax Coaching
For as long as she can remember the basis of Jeannette’s life has been what can she do today to change the world. Working in the medical field for over 25 years, she has worked in many different roles always striving to help more people, the last 15 years she worked in medical informatics... Read More →


Wednesday April 15, 2020 10:30am - 11:10am
Room 1

11:10am

Designing For Public Health: A Story of Two Brothers - The Patient Experience Starts With The "Why"
Track Description
Behavior change interventions can vary depending on the audience, infrastructure, budget, and goals. Behavior change theories explain what influences behavior and behavior change models describe the process of successful behavior change. In this session, we will look at behavior change interventions within the context of public health and health communications. Drawing on John Snow, Inc.’s (JSI) work in public health, discussions will include public health interventions at the national, state, and local levels. The session will include an overview of behavior change theories, frameworks, models, and their implementation and outcomes, and will end with a presentation on a human-centered design approach to solving a public health issue.

Marys Talk description
We examine the lives of two brothers who lived in a city where one out of every 2.1 residents (48%) of residents live in poverty. This city is only 3.5 miles away from another town that has a 10.2% poverty rate. What dynamics in their lives played a role in their health outcomes?

We know that over 80% of health happens outside of the clinical environment through social determinants of health (SDoH). SDoH includes environmental, behavioral, social, and economic factors and genetics. Designers can leverage understanding SDoH to help healthcare providers (and society) reframe how we look at the healthcare ecosystem to move towards better approaches to improving individual and societal health challenges. This presentation will engage designers and others in exploring how design can play an essential role in helping to find unique ways to address patient needs through the lens of SDOH.

Speakers
avatar for Mary Brown

Mary Brown

Lead, Diversity, Equity and Inclusion, Spectrum Health
Mary Brown is the learning and development lead (diversity, equity and inclusion) for Spectrum Health. Mary is an avid researcher, technophile, Futurist, and polymath who uses these traits to explore and analyze complex systems. She has a wide range of experience including Human Centered... Read More →


Wednesday April 15, 2020 11:10am - 11:40am
Room 3

11:10am

Scaling Design & Innovation Practices: Prescribing Collaboration To Treat Bad Culture
Track Description
How can organizations overcome the hurdles of building design and innovation practices? By now, many of us are familiar with the “big ideas” of making design and innovation work: collaboration, co-creation, empathy, iteration, and more.But bringing these ideas into our organizations and infusing them into our work in a way that is sustainable, repeatable and scalable has been a challenge. Hurdles of time, participation, resources, understanding, and risk/change-aversion often hinder our attempts.In our Scaling Design & Innovation Practices track at HXD 2020 we’ll share first-hand stories of the successes, challenges, and practical take-aways that teams have encountered as they’ve worked to overcome these challenges to strengthen and scale their practices.

Justins Talk Description
The UX team at Cerner is working to foster a new design-centric culture by collaborating early with our internal stakeholders. Over the past year, our team has piloted multiple research and design projects to find the right method for the most actionable results. Anna Luckey, User Experience Strategist, and Justin Eddings, Lead User Experience Designer, will share how looking at two problems differently exposed new ways to collaborate and informed future iterations of two products.


Moderators
avatar for Adam Connor

Adam Connor

VP, Design Transformation, Mad*Pow
Adam Connor, most recognizable by his magnificent beard, is a designer, author and illustrator based in Western Massachusetts. As VP of Design Transformation at Mad*Pow, Adam helps create positive change by addressing the relationships that people have with one another to foster more... Read More →

Speakers
avatar for Justin Eddings

Justin Eddings

Lead User Experience Designer, Cerner
Justin Eddings is a Lead User Experience Designer for Cerner’s User Experience Design organization. He finds himself mentoring designers, advocating for collaboration, and working to increase Cerner’s design culture. He is a graduate of the University of Kansas and lives in Eudora... Read More →


Wednesday April 15, 2020 11:10am - 11:40am
Room 2

11:10am

Wellness & Prevention: De Las Mias - A Bilingual Healthy Lifestyle Platform For Latinas
Anas Talk Description
Co-founders, Ana Consuelo Matiella and Sada Naegelin will present the user-centered design approach we took in designing, developing and testing De Las Mias, including our transcreation process, high level results of our randomized trial and lessons learned.

Moderators
avatar for Amy Heymans

Amy Heymans

Founder & CXO, Mad*Pow

Speakers
avatar for Ana Matiella

Ana Matiella

Co-Founder and Content Director, De Las Mias
Ana Consuelo Matiella, MA is Co-Founder and Content Director of De Las Mias. She is a storyteller and social marketer with over 30 years' experience working on improving the health of Latinx and the most experienced health fotonovela developer and producer in the U.S. She is bilingual... Read More →


Wednesday April 15, 2020 11:10am - 11:40am
Room 1

11:40am

Designing For Public Health
Behavior change interventions can vary depending on the audience, infrastructure, budget, and goals. Behavior change theories explain what influences behavior and behavior change models describe the process of successful behavior change. In this session, we will look at behavior change interventions within the context of public health and health communications. Drawing on John Snow, Inc.’s (JSI) work in public health, discussions will include public health interventions at the national, state, and local levels. The session will include an overview of behavior change theories, frameworks, models, and their implementation and outcomes, and will end with a presentation on a human-centered design approach to solving a public health issue.

Wednesday April 15, 2020 11:40am - 12:10pm
Room 3

11:40am

Scaling Design & Innovation Practices: Building an Integrated Innovation Network
Talk Description: How can organizations overcome the hurdles of building design and innovation practices? By now, many of us are familiar with the “big ideas” of making design and innovation work: collaboration, co-creation, empathy, iteration, and more.But bringing these ideas into our organizations and infusing them into our work in a way that is sustainable, repeatable and scalable has been a challenge. Hurdles of time, participation, resources, understanding, and risk/change-aversion often hinder our attempts.In our Scaling Design & Innovation Practices track at HXD 2020 we’ll share first-hand stories of the successes, challenges, and practical take-aways that teams have encountered as they’ve worked to overcome these challenges to strengthen and scale their practices.
 

Track Description: How can organizations overcome the hurdles of bringing in new innovation cultures into their work process? By now, many of us are familiar with the “big ideas” of innovation cultures in organizations: collaboration, co-creation, empathy, iteration, and more. But bringing these ideas into our organizations and infusing them into our work, in a way that is sustainable, repeatable and scalable has been a challenge. Hurdles of time, participation, resources, understanding, and risk/change-aversion often hinder our attempts. In this track of presentations, we’ll share first-hand stories of the successes, challenges, and practical take-aways that teams have encountered as they’ve worked to overcome these challenges to build cultures of innovation in their organizations.


Moderators
avatar for Adam Connor

Adam Connor

VP, Design Transformation, Mad*Pow
Adam Connor, most recognizable by his magnificent beard, is a designer, author and illustrator based in Western Massachusetts. As VP of Design Transformation at Mad*Pow, Adam helps create positive change by addressing the relationships that people have with one another to foster more... Read More →

Speakers
avatar for Victoria Agbey

Victoria Agbey

Senior Specialist, Vertex Innovation & External Research, Vertex
Victoria is a Senior Specialist, Vertex Innovation & External Research (VIER) at Vertex, a global biotech company. She and her team are responsible for driving strategic internal innovation across the enterprise with the mission of making Vertex a phenomenal place to innovate. Victoria... Read More →


Wednesday April 15, 2020 11:40am - 12:10pm
Room 2

11:40am

Wellness & Prevention: Achieving Patient Centricity Through Research & Co-Creation
Moderators
avatar for Amy Heymans

Amy Heymans

Founder & CXO, Mad*Pow

Speakers
avatar for Lauren Alexanderson

Lauren Alexanderson

Health Product & Design Lead, United States Digital Service
Lauren Alexanderson is the health design & product lead for the United States Digital Service at VA. In a nutshell- her job is to make it easier for Veterans to access and use their VA health benefits online. In her 2 years at USDS, Lauren established scalable design and research... Read More →


Wednesday April 15, 2020 11:40am - 12:10pm
Room 1

12:10pm

Lunch
Wednesday April 15, 2020 12:10pm - 1:10pm
Main Ballroom Lobby

1:10pm

Designing For Mental Health: Tackling The College Mental Health Issue Everyone is Talking About But No One Knows How To Address: Loneliness
Track Description
Technology can improve or harm our mental health. The evidence shows that it is a tool, and as such can serve as a means of connection or increased isolation, improving access to behavioral healthcare, or encouraging negative mental health choices.In this session we’ll hear from and speak with digital mental health specialists, each approaching the field from a different perspective. We'll see how technology can serve as a tool either alongside or (in some cases) in place of mental health professionals. Speakers will discuss the latest technologies, trends, and opportunities in digital mental health

Caroline and Danielles Talk Description
Loneliness is a widespread and significant problem impacting the mental health and success of college students in the U.S. Loneliness in young adulthood is a risk factor for concurrent and future mental health problems, including anxiety, depression, and suicidality, as well as college dropout. This is much is known. What is less known is what to do about it. There’s a paucity of research on effective interventions for loneliness. What is out there tends to focus on older adult populations. 


Moderators
avatar for Marli Mesibov

Marli Mesibov

VP, Content Strategy, Mad*Pow
Marli Mesibov is the VP of Content Strategy at the digital UX agency Mad*Pow. Her work spans strategy and experiences across industries, with a particular interest in healthcare, finance, and education. She is a frequent conference speaker, a former editor of the UX publication UX... Read More →

Speakers
avatar for Caroline Fitzgerald

Caroline Fitzgerald

Project Lead, HopeLab
Caroline Fitzgerald, MScOT is a Project Lead at Hopelab, a social innovation lab focused on designing science based technology to improve the health and well-being of teens and young adults. As Project Lead she oversees the innovation process including framing the opportunity, concepting... Read More →
avatar for Danielle Ramo, Ph.D.

Danielle Ramo, Ph.D.

Director of Research, Hopelab
Danielle Ramo, Ph.D. is a clinical psychologist and research director at Hopelab, a social innovation lab designing science-based technologies to support adolescent health and emotional well-being. She is also Adjunct Associate Professor of Psychiatry at UC San Francisco, leading... Read More →


Wednesday April 15, 2020 1:10pm - 1:45pm
Room 1

1:10pm

Digital Interventions For Health Behavior Change: Arogya Seva: Leveraging Whatsapp To Encourage Key Health Behavior Change For Patients In India
Track Description
Digital Behavior Change Interventions (DBCIs) are increasingly being adopted for use in primary prevention, treatment, and self-management of chronic diseases. They offer a promise to revolutionize the ways in which individuals gain access to care and guidance, track and promote behavioral change, reduce costs, and ultimately improve patient experience, engagement, and outcomes. Delivering on those promises requires multi-disciplinary collaboration throughout the design process, merging evidence and rigor with creative ingenuity. This session will showcase a range of digital interventions and highlight the methods used and insights gained throughout research, design, and evaluation phases.

Arjun and Shirleys Talk Description
Aarogya Seva (AS), translates to “Healthy Service” in Hindi. AS is Noora Health’s Whatsapp based patient communication service that sends customized key social behavior change messages and videos for specific health condition areas targeting health behavior change at home for patients recently discharged from a hospital stay. Designed with the Principles for Digital Development in mind, AS aims to be a key element in improving outcomes (reduction in readmissions to hospitals, increase in key health indicators) for patients across urban and rural settings, who seek care from 104 public sector secondary care hospitals spread across India, where Noora Health's interventions are delivered in partnership with the Indian state governments of Karnataka, Punjab, Maharashtra, and Madhya Pradesh.


Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP, Behavior Change Design, Mad*Pow
A designer and researcher, Dustin founded the Behavior Change Design practice and methodology at Mad*Pow. Over the past decade, he’s designed and implemented a number of high-profile digital health interventions reaching millions of end-users and improving access, costs, and most... Read More →

Speakers
avatar for Shirley Yan

Shirley Yan

Qualitative Research Lead and Behavior Change Specialist, Noora Health
Shirley is Qualitative Research Lead and Health Behavior Change Specialist at Noora Health. With experience working in social behavior change projects in India, Guyana, and the United States, she leverages health theories and design to develop desired services and programs. Previously... Read More →
avatar for Arjun Rangarajan

Arjun Rangarajan

Director, Partnerships & Strategy, Noora Health
Arjun works closely across Noora’s teams to develop and communicate organizational strategy, and to execute and sustain strategic initiatives and partnerships. He brings a critical lens to helping Noora incorporate a strategic public health framework in their program offerings as... Read More →


Wednesday April 15, 2020 1:10pm - 1:45pm
Room 2

1:10pm

Health Literacy
​How do we tell the story we want to tell while building meaningful relationships with our audience? How do we communicate in a way that people can understand and relate to? And how do we do we determine what content and message is most appropriate and relevant? This session will dig into these questions and more to help you enhance digital communication and engagement with health content that matters.

Moderators
avatar for Rick Allen

Rick Allen

Director, Content Strategy, Mad*Pow
Rick may not have education in his blood, but it sure overflows his background. Not just his BFA and MA from Emerson College, it’s his work history in Content at Babson College, Boston College, and Emerson College. Now, after supporting Mad*Pow through the content strategy consultancy... Read More →

Wednesday April 15, 2020 1:10pm - 1:45pm
Room 3

1:45pm

Designing For Mental Health: Designing Digital Psychiatry Clinic
Track Description
Technology can improve or harm our mental health. The evidence shows that it is a tool, and as such can serve as a means of connection or increased isolation, improving access to behavioral healthcare, or encouraging negative mental health choices.In this session we’ll hear from and speak with digital mental health specialists, each approaching the field from a different perspective. We'll see how technology can serve as a tool either alongside or (in some cases) in place of mental health professionals. Speakers will discuss the latest technologies, trends, and opportunities in digital mental health

Michaels Talk Description
Digital technology – including smartphone apps, wearable devices, IoT, AI, and immersive reality – have the potential to transform healthcare in general, and mental healthcare in particular. There is enormous opportunity to harness these tools to address critical challenges of mental healthcare: early identification and diagnosis; treatment access; engagement; psychoeducation; disease management; shared decision-making; cost effectiveness; quality control and the overall conduct of clinical trials. Although much research is being done in these areas, there have been no successful attempts to integrate multiple technological tools in a personalized fashion within specific real-world clinical setting.


Moderators
avatar for Marli Mesibov

Marli Mesibov

VP, Content Strategy, Mad*Pow
Marli Mesibov is the VP of Content Strategy at the digital UX agency Mad*Pow. Her work spans strategy and experiences across industries, with a particular interest in healthcare, finance, and education. She is a frequent conference speaker, a former editor of the UX publication UX... Read More →

Speakers
avatar for Michael Sobolev

Michael Sobolev

Postdoctorial Fellow, Northwell Health
Michael Sobolev, PhD, is a behavioral scientist and a technologist. He leads the technological design and development of the digital psychiatry clinic at Northwell Health - an initiative to transform mental health care and augment behavioral health with digital and mobile technology... Read More →


Wednesday April 15, 2020 1:45pm - 2:15pm
Room 1

1:45pm

Digital Interventions For Health Behavior Change: Focus On The Action: An Embodied Perspective Of Behavior Change
Track Description
Digital Behavior Change Interventions (DBCIs) are increasingly being adopted for use in primary prevention, treatment, and self-management of chronic diseases. They offer a promise to revolutionize the ways in which individuals gain access to care and guidance, track and promote behavioral change, reduce costs, and ultimately improve patient experience, engagement, and outcomes. Delivering on those promises requires multi-disciplinary collaboration throughout the design process, merging evidence and rigor with creative ingenuity. This session will showcase a range of digital interventions and highlight the methods used and insights gained throughout research, design, and evaluation phases.

Siljas Talk Description
Behavior change as a cognitive science, delves into the depths of the thinking mind and seeks to find the secret to crossing the intention-behavior gap. We tend to take behavior change theories and frameworks and work from determinants out towards behavior. To achieve sustainable behavior change in real life, what if we flipped this process and started the behavior change process with the behavior itself, meaning the physical macro- and micro-movements a person carries out when exhibiting the behavior? The physical body holds many cues and triggers of behavior and might help us facilitate some types of behavior change more successfully than cognitive determinants alone. In this talk, we will explore the process of creating a shift in the order of behavior change components and will discuss case studies from successful movement-based behavior change coaching with elite athletes and other high performance individuals.  

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP, Behavior Change Design, Mad*Pow
A designer and researcher, Dustin founded the Behavior Change Design practice and methodology at Mad*Pow. Over the past decade, he’s designed and implemented a number of high-profile digital health interventions reaching millions of end-users and improving access, costs, and most... Read More →

Speakers
avatar for Silja Voolma

Silja Voolma

Founder & CEO, Consilience Research
Silja is an applied behavioral scientist who helps healthcare organizations create human-centered client experiences using qualitative and quantitative research methods and executive coaching. She has a decade of experience in leading healthcare projects in academia and industry and... Read More →


Wednesday April 15, 2020 1:45pm - 2:15pm
Room 2

1:45pm

Health Literacy
How do we tell the story we want to tell while building meaningful relationships with our audience? How do we communicate in a way that people can understand and relate to? And how do we do we determine what content and message is most appropriate and relevant? This session will dig into these questions and more to help you enhance digital communication and engagement with health content that matters.

Moderators
avatar for Rick Allen

Rick Allen

Director, Content Strategy, Mad*Pow
Rick may not have education in his blood, but it sure overflows his background. Not just his BFA and MA from Emerson College, it’s his work history in Content at Babson College, Boston College, and Emerson College. Now, after supporting Mad*Pow through the content strategy consultancy... Read More →

Wednesday April 15, 2020 1:45pm - 2:15pm
Room 3

2:15pm

Designing For Mental Health: Bridging The Gap Between Perceived And Lived Realities Of Patients' Lives
Track Description
Technology can improve or harm our mental health. The evidence shows that it is a tool, and as such can serve as a means of connection or increased isolation, improving access to behavioral healthcare, or encouraging negative mental health choices.In this session we’ll hear from and speak with digital mental health specialists, each approaching the field from a different perspective. We'll see how technology can serve as a tool either alongside or (in some cases) in place of mental health professionals. Speakers will discuss the latest technologies, trends, and opportunities in digital mental health

Madhavis Talk Description
We are building Prescription Digital Therapeutics to treat serious diseases like SUD/OUD, Schizophrenia, Insomnia and Depression in patients with RRMS, to name a few. We try to build these apps taking into account the context of patients' lives and their recovery journeys, which we uncover through various research methods like diary studies, surveys and interviews. 


Speakers
avatar for Marli Mesibov

Marli Mesibov

VP, Content Strategy, Mad*Pow
Marli Mesibov is the VP of Content Strategy at the digital UX agency Mad*Pow. Her work spans strategy and experiences across industries, with a particular interest in healthcare, finance, and education. She is a frequent conference speaker, a former editor of the UX publication UX... Read More →


Wednesday April 15, 2020 2:15pm - 2:45pm
Room 1

2:15pm

Digital Interventions For Health Behavior Change
Digital Behavior Change Interventions (DBCIs) are increasingly being adopted for use in primary prevention, treatment, and self-management of chronic diseases. They offer a promise to revolutionize the ways in which individuals gain access to care and guidance, track and promote behavioral change, reduce costs, and ultimately improve patient experience, engagement, and outcomes. Delivering on those promises requires multi-disciplinary collaboration throughout the design process, merging evidence and rigor with creative ingenuity. This session will showcase a range of digital interventions and highlight the methods used and insights gained throughout research, design, and evaluation phases.    

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP, Behavior Change Design, Mad*Pow
A designer and researcher, Dustin founded the Behavior Change Design practice and methodology at Mad*Pow. Over the past decade, he’s designed and implemented a number of high-profile digital health interventions reaching millions of end-users and improving access, costs, and most... Read More →

Wednesday April 15, 2020 2:15pm - 2:45pm
Room 2

2:15pm

Health Literacy
How do we tell the story we want to tell while building meaningful relationships with our audience? How do we communicate in a way that people can understand and relate to? And how do we do we determine what content and message is most appropriate and relevant? This session will dig into these questions and more to help you enhance digital communication and engagement with health content that matters.

Speakers
avatar for Rick Allen

Rick Allen

Director, Content Strategy, Mad*Pow
Rick may not have education in his blood, but it sure overflows his background. Not just his BFA and MA from Emerson College, it’s his work history in Content at Babson College, Boston College, and Emerson College. Now, after supporting Mad*Pow through the content strategy consultancy... Read More →


Wednesday April 15, 2020 2:15pm - 2:45pm
Room 3

2:45pm

Energy Break
Wednesday April 15, 2020 2:45pm - 3:05pm
Main Ballroom Lobby

3:05pm

Keynote: Wellvolution
Speakers
avatar for Angie Kalousek

Angie Kalousek

Director Lifestyle Medicine, Markets, Blue Shield of California
Angie Kalousek Ebrahimi leads the go to market strategy of clinically proven lifestyle medicine programs for Blue Shield of California’s members.  Angie and her team work to drive both enrollment and engagement in the lifestyle medicine interventions under the Wellvolution brand... Read More →
avatar for Teresa N. Clark, MPH, MBA

Teresa N. Clark, MPH, MBA

Vice President, Emerging Care Models, Solera Health, Inc.
Teresa N. Clark, MPH, MBA, is Vice President, Emerging Care Models for Solera Health, Inc, a private equity backed medical technology company focusing on consumer digital health.  Clark carries the dual perspectives of healthcare payment innovation and population health in her leadership... Read More →


Wednesday April 15, 2020 3:05pm - 3:25pm
Main Ballroom

3:25pm

3:45pm

Closing Remarks
Speakers
avatar for Amy Heymans

Amy Heymans

Founder & CXO, Mad*Pow


Wednesday April 15, 2020 3:45pm - 4:00pm
Main Ballroom
 

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