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Wednesday, April 15 • 11:20am - 11:55am
Wellness & Prevention: De Las Mias - A Bilingual Healthy Lifestyle Platform For Latinas

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Anas Talk Description
Co-founders, Ana Consuelo Matiella and Sada Naegelin will present the user-centered design approach we took in designing, developing and testing De Las Mias, including our transcreation process, high level results of our randomized trial and lessons learned.

avatar for Amy Heymans

Amy Heymans

Founder & CXO, Mad*Pow

avatar for Ana Matiella

Ana Matiella

Co-Founder and Content Director, De Las Mias
Ana Consuelo Matiella, MA is Co-Founder and Content Director of De Las Mias. She is a storyteller and social marketer with over 30 years' experience working on improving the health of Latinx and the most experienced health fotonovela developer and producer in the U.S. She is bilingual... Read More →

Wednesday April 15, 2020 11:20am - 11:55am EDT