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Wednesday, April 15 • 2:15pm - 2:45pm
Health Literacy Track: Graphic Medicine, Visual Communication & Shaping Science Narratives

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Alexandra Talk Description: When communicating concepts in science and medicine, visuals can be a crucial tool. Graphic medicine, or the use of comics and illustration as a platform to share information in a different way to better engage patients and families. Visuals can be incredibly powerful, this talk will highlight some great uses of graphic medicine, comics, infographics, some case studies from Brigham Health and some takeaways for how you can use visuals, including infographics, illustrations and comics to communicate.

Track Description: How do we tell the story we want to tell while building meaningful relationships with our audience? How do we communicate in a way that people can understand and relate to? And how do we do we determine what content and message is most appropriate and relevant? This session will dig into these questions and more to help you enhance digital communication and engagement with health content that matters.

Moderators
avatar for Rick Allen

Rick Allen

Director, Content Strategy, Mad*Pow
Rick may not have education in his blood, but it sure overflows his background. Not just his BFA and MA from Emerson College, it’s his work history in Content at Babson College, Boston College, and Emerson College. Now, after supporting Mad*Pow through the content strategy consultancy... Read More →

Speakers
avatar for Alexandra Gallant

Alexandra Gallant

Creative Designer, Brigham and Women's Hospital
Alexandra is an artist, designer and cartoonist focused on science communication, nature and pop culture and passionate about storytelling. As the Creative Designer at the Brigham Research Institute (BRI) at Brigham and Women's Hospital (BWH) in Boston, her work tells the stories... Read More →


Wednesday April 15, 2020 2:15pm - 2:45pm EDT
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