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Wednesday, April 15 • 12:25pm - 12:55pm
Wellness & Prevention: Taking on COVID-19 loneliness: Five lessons learned from our pandemic pivot

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When we first designed and tested a tool to address college loneliness a year ago, we had no clue that a global pandemic would cause campuses around the country to close their doors and radically change the way that students create and maintain their college communities.
Then it hit. Suddenly our app intervention content encouraging in-person social connection was contraindicated. College campuses across the U.S. closed including our second pilot site- wiping out our user base. And our creative promotion campaign all about time together IRL was way off message.

We faced a decision- hunker down and wait for the storm to pass or face it head on. In this session we’ll share the story of how we pivoted to launch an app for social connection during social distancing in just twelve stormy days and the 5 things we’ve come to appreciate made that pivot possible.

avatar for Amy Heymans

Amy Heymans

Founder & CXO, Mad*Pow

avatar for Caroline Fitzgerald

Caroline Fitzgerald

Project Lead, HopeLab
Caroline Fitzgerald, MScOT is a Project Lead at Hopelab, a social innovation lab focused on designing science based technology to improve the health and well-being of teens and young adults. As Project Lead she oversees the innovation process including framing the opportunity, concepting... Read More →
avatar for Andrew Baker

Andrew Baker

VP Product, Grit Digital Health
 - In his role at Grit Digital Health, Andrew inspires and guides the design of user-centered solutions across technology mediums and industry verticals. With a background in experience design and software development, Andrew and his team strive to develop wellbeing products that... Read More →

Wednesday April 15, 2020 12:25pm - 12:55pm EDT