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Tuesday, April 14 • 2:10pm - 2:45pm
Patient Experience: Patient Centricity

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Track Description
During the Patient Experience track we will look at modern methodology, technology and techniques to better understand the patient perspective. How might we capture, measure, and communicate existing patient experiences such that they stimulate innovation and change? What are the right methods to truly empathize with patients in context? We will discuss the elements that are crucial for customized experiences that resonate as successful solutions.

Laurie's Talk Description
“If you do it without us, it’s not about us.” Genentech’s journey towards patient centricity.
Laurie Meyers is the Head of Patient Engagement at Genentech. In this talk, she will speak to Genentech’s ongoing evolution from a patient-friendly to a patient-centered organization, and why co-creating and providing seamless, meaningful, and consistent experiences and solutions for patients is the nucleus of patient centricity

avatar for Emily Treat

Emily Treat

Experience Strategy Director, Mad*Pow
Emily has been designing interactive games for a range of publishers for more than a decade, including executive producing the Half the Sky Movement games portfolio, which included a 33-part Facebook game, three Java phone games, and a series of 20 mobile game apps. Oh, that was among... Read More →

avatar for Laurie Meyers

Laurie Meyers

Head, Patient Engagement, Genentech
Laurie Meyers is the Head of Patient Engagement at Genentech and has spent her career helping organizations navigate change and provide meaningful experiences for patients.  She's worked in the healthcare industry for nearly 25 years, specializing in patient engagement, organizational... Read More →

Tuesday April 14, 2020 2:10pm - 2:45pm EDT