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Tuesday, April 14 • 10:00am - 12:00pm
Workshop: Motivational Technology: Applying Self-Determination Theory To Digital Health (Workshop Ticket Required)

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It’s no secret that the success of digital health initiatives ultimately depends on end-user adoption, motivation, and engagement. Framed as a behavior change challenge – outcomes require action and action requires motivation. While nudges, hooks, and triggers can remind someone to take an action, they rarely provide the grist needed for high-quality, durable motivation and sustained change. This workshop will explore how to apply principles and techniques from Self-Determination Theory (SDT) – one of the leading theories of human motivation – to the design of digital health programs and applications. In doing so, participants will acquire the insights and methods to help create engagement, lasting change, and improved long-term health outcomes.

Specifically, participants will…
  • Gain a deep understanding of the science of motivation and how it affects digital engagement and health behaviors.
  • Learn how to translate theory into practice by:
    • Identifying the core components of Self-Determination Theory and SDT-based interventions.
    • Assessing exiting digital interventions for motivation enhancing or thwarting content and functionality.
    • Applying Motivation and Behavior Change Techniques (MBCTs) to the design of digital health applications.
    • Optimizing motivational support for product or service adoption; initiation and maintenance of behavioral change; relapse prevention and re-engagement.
  • Co-design a digital health intervention to deliver a “needs satisfying experience” that promotes value for important health behaviors, provides meaningful goals and feedback, fosters social support and connectedness, and improves motivation for health behavior change.

avatar for Dustin DiTommaso

Dustin DiTommaso

SVP, Behavior Change Design, Mad*Pow
A designer and researcher, Dustin founded the Behavior Change Design practice and methodology at Mad*Pow. Over the past decade, he’s designed and implemented a number of high-profile digital health interventions reaching millions of end-users and improving access, costs, and most... Read More →

Tuesday April 14, 2020 10:00am - 12:00pm EDT