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Tuesday, April 14 • 10:30am - 12:00pm
Workshop: Writing For Health Literacy (Workshop Ticket Required)

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While healthcare is increasing complex, health literacy remains low. When people are stressed and scared they need us the most. They need simple, not complex. They need usable, not confusing. Healthcare literacy is our job to ensure people can navigate healthcare systems and their own wellbeing. It's a big responsibility, but one we can manage.
 
In this session we will:
  • look at examples of how health communication can be done well digitally
  • share methodologies and tools that improve health literacy in the digital sphere
  • discuss how to create readable, understandable, valuable content that improves patient health and well-being
  • answer questions on how to write for all levels of health literacy
 
Please come with your health literacy questions, links to articles or sites you’ve worked on, and problems you’d love to solve.


Speakers
avatar for Marli Mesibov

Marli Mesibov

VP, Content Strategy, Mad*Pow
Marli Mesibov is the VP of Content Strategy at the digital UX agency Mad*Pow. Her work spans strategy and experiences across industries, with a particular interest in healthcare, finance, and education. She is a frequent conference speaker, a former editor of the UX publication UX... Read More →
avatar for Rick Allen

Rick Allen

Director, Content Strategy, Mad*Pow
Rick may not have education in his blood, but it sure overflows his background. Not just his BFA and MA from Emerson College, it’s his work history in Content at Babson College, Boston College, and Emerson College. Now, after supporting Mad*Pow through the content strategy consultancy... Read More →


Tuesday April 14, 2020 10:30am - 12:00pm EDT
Sessions